Red Letters and Red Dirt

Building Standards by Eliminating the Red Dirt Tax

Every leader pays a tax.

If you’ve ever felt the anxiety grip your stomach after a loss, slept poorly through a losing streak, or come home and snapped at the people you love because of something that happened in a meeting or a game — you’ve been paying the Red Dirt Tax. It’s the hidden cost of confusing the scoreboard with your worth.

Red Letters and Red Dirt is the blueprint for eliminating it.

Across 18 chapters, you’ll learn:

• The Only Scoreboard That Matters: How Secured Worth Changes Everything
• The 100 Percent Rule for cutting the shortcut tax out of your program
• The Leadership Pipeline — why titles don’t matter but authority does
• The Four Walls of Accountability for protecting the Standard
• E.A.T. — Execution, Attitude, and Trust (the championship standard)
• The Coach’s Creed for leaders who want their lives to match their words

Who this book is for

• Head coaches who feel the weight of the program
• Assistant coaches who are getting ready to run their own program
• Athletic directors, principals, and program leaders
• Faith-rooted men who lead at work and at home
• Anyone who has felt the Red Dirt Tax and is ready to stop paying it

Get the book